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Lenticular

Expand your creative horizons

Lenticular prints wow with the illusion of motion, depth and movement created through use of special profiled plastic lenses. These produce a variety of stunning and mesmerising effects. We work with the most popular and creative techniques to deliver striking and imaginative prints that are sure to grab attention and stand out from the crowd wherever they are used.

We’ve created an artwork guide for lenticular print which you or your design team can read here.

Nothing beats seeing lenticular print in person but you can see the effect examples below.


This incredible effect, created by offsetting various image layers at different increments, providing viewers with the visual illusion of seeing in 3D. When the image is viewed from various positions, because light is being refracted in different angles, our eyes see different results as they adjust and register depth perception. This leads to a dynamic visual effect, a powerful interaction between the viewer and the message the design is presenting. If you’re interested in finding out more about 3D lenticular then please get in touch. Where possible, the earlier we are involved the more spectacular the final product will be.

Two or more images are flipped between as the viewer or product moves. This is the most common form of lenticular, used to show changes to an item or to present more than one message in a single space.

Less is usually more to showcase this , and prints can either be horizontal or vertical. For handhold items, a horizontal flip with 2-4 frames is best as both eyes receive the image simultaneously.  Posters and POS materials, which are a common flip use, are designed for walk-by viewing where a two flip side-to-side activation is optimal.

We can stitch a number of images together to give the appearance of an animation. Three to twelve images works best with a standard lens and continuous movement can be achieved by the final image looping back to the start. We can also use our specialist lens to produce segments of video footage using significantly more images for an enhanced effect.

A morph merges one image seamlessly into another, Pussy Cat to Big cat. Our specialised software separates two supplied images, splitting them into multiple stages which are then re knitted together creating a flawless merge. The content and quality of the original artwork is crucial to the success of the end product. If you are interested in this process please refer to our lenticular artwork guide or call us for advice and guidance.

We love this effect so much that we use it on the Reflex business card! Using a repetitive logo or one-colour image, we create a multiple animation with up to 70 images so that the final result seems to stretch on forever. Again, please talk to us about artwork needs if you would like to use this technique.

This is created in the same way as an animation, using 6-12 images, but each is scaled incrementally giving the impression of the image growing or shrinking as the lens is moved.

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We’ve received all of the deliveries and having looked at the file copies, I’m really impressed. Great print quality and the morph is so clear.

Thanks so much for turning this around in really restricted timescales – I appreciate all of your team’s efforts.

Kate, Tag Worldwide